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Our

Accelerate+ strategy

The Accelerate+ framework sets out how we will plan to grow by delivering outstanding results for our stakeholders. We have two growth pillars of Scale and Optimise, supported by our enablers to deliver growth.

Accelerate+ strategy

DXP Strategy Evolution

Enablement

Through the strategy evolution, DXP enables:

  • Faster digital innovation and time‑to‑market
  • Consistent and customer‑centric experiences
  • More efficient operations through automation and shared capabilities
  • Stronger integration with OEMs and partners
  • Better data-driven decision making
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DXP Strategy Evolution

Purpose

The Digital Experience Platform (DXP) underpins how we grow into new categories, strengthen operational excellence, and deliver differentiated services. It connects data, systems, and customer journeys to create consistent, scalable, and high‑performing digital experiences across our markets.
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DXP Strategy Evolution

Enablement

Through the strategy evolution, DXP enables:

  • Faster digital innovation and time‑to‑market
  • Consistent and customer‑centric experiences
  • More efficient operations through automation and shared capabilities
  • Stronger integration with OEMs and partners
  • Better data-driven decision making
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